Paramount Close to Dropping Nielsen TV Ratings in Contract …
WEB3 days ago · Skydance Media has articulated a plan under which it would reduce costs by another $1.5 billion. Nielsen and parts of Paramount have come to loggerheads in the past. In late 2018, CBS dropped ...
Paramount Considers Dropping Nielsen TV Ratings Partnership
WEB3 days ago · The negotiations with Nielsen coincide with belt-tightening at Paramount, as the media giant has said it will cut 15% of its U.S. workforce in order to help generate $500 million in annual run ...
Paramount Prepares To Part Ways With Nielsen For Audience
WEB3 days ago · Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience measurement as digital platforms challenge traditional metrics.
Paramount may drop Nielsen ratings in October, report says - MSN
WEB2 days ago · This article, Paramount may drop Nielsen ratings in October, report says, was first published at The Desk. To submit a news tip, comment or request for correction, please click or tap here.
Nielsen, TV Networks Clash Over Data Upgrade That Might Favor …
WEB2 days ago · Paramount, which is under heavy pressure to cut $500 million from its balance sheet in advance of a merger with Skydance Media, said it would rely on VideoAmp data if its use of Nielsen was...
Paramount Close To Dropping Nielsen TV Ratings In Contract …
WEB4 days ago · Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ending its reliance on Nielsen ratings data, according to two people familiar with the matter. This article was originally posted on variety.com. Continue reading. Business.
Paramount and Nielsen’s rocky relationship gives VideoAmp a …
WEB3 days ago · The news: Paramount could sever its relationship with Nielsen as it looks to adopt alternative measurement solutions, per a Variety report. Paramount, which has been negotiating its contract with Nielsen for months, has told its ad sales staff and some partners that the relationship may end.
Paramount+ Makes Its Nielsen Streaming Chart Debut With '1923' …
WEBMar 30, 2023 · Paramount+ is now being monitored/measured by Nielsen, and as such it made its debut on the latest U.S. ranking of streaming originals with a strong showing by 1923.
Paramount+ Gets Nielsen Recognition, NBA Finals Keeps
WEBJul 18, 2023 · Paramount+ is officially on Nielsen‘s radar. The streamer made up 1% of overall TV viewing in June, making it the 11th streaming service to be independently reported in Nielsen’s The Gauge.
Paramount Considering Dropping Nielsen TV Ratings Partnership
WEB3 days ago · The two parties’ current agreement is set to expire on Monday, September 30. Paramount Global is considering potentially dropping its partnership with Nielsen as the two parties continue talks about renewing their current contract ahead of a deadline this coming Monday. “Disengaging from Nielsen is not our first choice, and we remain ...
- Some results have been removed