CHICAGO (CBS) -- An era is coming to an end in River North, as the Chicago outpost of the Hard Rock Café is soon to close after 39 years in business.

Chicago's Hard Rock Cafe in River North is closing permanently on March 29. Why it matters: Hard Rock Cafe was once considered the pinnacle of cool and opened in Chicago in 1986, helping to make River North a hot spot for nightlife in the city.

The Hard Rock Cafe in Chicago's River North neighborhood will permanently close on March 29. The location, one of the original ten Hard Rock Cafes, opened in 1986. The company will provide resources for employees and invites them to apply at other locations.

A grand opening party was held for the Hard Rock Cafe at 63 W. Ontario St. in 1986, as that area of River North was transformed from little more than a row of gas stations to an entertainment district.

After 39 years of operation at 63 W. Ontario Street in River North, Chicago's Hard Rock Cafe will officially shut down on March 29 of this year, according to NBC Chicago. The news was first shared by a fan account on Facebook last week, confirmed today by NBC Chicago.