The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a ...

Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.

Jaguar's latest advertisement, 'Copy Nothing,' has stirred controversy and ridicule on social media for its absence of cars, ...

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

The video, which was posted on the company's social media channels, shows a group of models modelling bright and flamboyant ...

When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.