As per a report by Storyboard18, Hrithik Roshan’s brand HRX has crossed the Rs 1000 crore mark in terms of revenue and is doing exponentially well

Given that many of these businesses are experiencing a decline, with revenues dropping exponentially and their existence becoming questionable, this concerning trend presents serious issues for many celebrities who have committed large sums of money to their ambitious business endeavours.

Bollywood celebrities have long leveraged their star power to venture into entrepreneurship. Over the years, this trend has seen a rise, with A-list celebrities launching their own brands in fashion,

A number of Indian celebs including Hrithik Roshan, Deepika Padukone, Alia Bhatt, Katrina Kaif, Anushka Sharma, Sonam Kapoor and Virat Kohli have in the recent times launched thei

A recent report by Storyboard18 shows that only few of the celebrity led brands are making profit whereas some are struggling due to heavy dependence on star power and lack of authenticity.

Other brands facing similar issues include Virat Kohli’s WROGN, Shahid Kapoor’s Skult, Anushka Sharma’s Nush, and Sonam Kapoor’s Rheson which are grappling with market presence and return on investment issues.

Successful celebrity brands are characterised by authenticity and product quality, while struggling ones often lack these elements and rely too heavily on celebrity presence.