Nestle to cut $2.8 billion of costs by 2027, boost marketing under CEO Freixe
Nestle will boost advertising and marketing, trim costs by at least $2.8 billion by 2027 and carve out its water and premium drinks businesses into a standalone global unit as it looks to drive growth under its new chief,
Nestlé plans to double down on ‘billionaire brands’ in major overhaul, cutting $2.8 billion in costs
Nestlé is home to 31 brands that are "billionaires" in their own right. Still, it's slipped behind competitors—new CEO Laurent Freixe wants to fix that.
Nestle to Step Up Spending in Push to Boost Sales Growth
Nestle NESN0.85%increase; green up pointing triangle said it would pump more investment into advertising and marketing as part of Chief Executive Laurent Freixe’s plan to revive sales growth at the Swiss food giant. The maker of KitKat chocolate bars and ...
Nestl’s Strategic Shift Cost Cuts and Business Restructuring
Nestlé outlines plans to cut £2.2bn from costs by 2027, increase marketing spend, and spin off water business under new CEO strategy.
Nestle to cut costs by $2.8 billion, boost marketing under CEO Freixe
Nestle will step up advertising and marketing, cut costs, split its water and premium drinks business out of the rest of the company, and make other changes to drive growth under new CEO Laurent Freixe,
Nestle to cut costs by $2.8 billion, boost marketing
CEO Laurent Freixe, a 40-year veteran of the world's biggest food company, took the reins in September replacing ousted Mark Schneider who had disappointed investors for several quarters with weak sales volume growth.
Nestle’s CEO to Ramp Up Marketing Spending, Trims Margin Goal
Nestle SA’s new Chief Executive Officer Laurent Freixe plans to increase marketing spending to restore shoppers’ appetite for the company’s pricier brands. The move will mean lower profitability for the medium term.
Nestle to cut at least $2.8b of costs by 2027, boost marketing under CEO Freixe
Nestle will boost advertising and marketing, trim costs by at least $2.8 billion by 2027, and carve out its water and premium drinks businesses into a standalone global unit, as it looks to drive growth under new chief Laurent Freixe,
Nestle's Bold Move: CEO Laurent Freixe Targets $2.8Bn Cost Cuts, Marketing Boost, and Restructuring Premium Beverages
CEO Laurent Freixe, a 40-year veteran of the world's biggest food company, took the reins in September replacing ousted ...
Food Dive8h
Nestlé to cut $2.8B in costs, separate water into standalone business
CEO Laurent Freixe also told investors and analysts the packaged goods giant plans to fix, rather than sell, the majority of ...
Food Processing4h
Nestlé To Separate Global Waters Biz as Part of Acceleration
New CEO Laurent Freixe’s plan includes ‘targeted investments in winning brands and growth platforms, more focused innovation ...
The Mirror23h
Kitkat maker Nestle to cut costs by further £2.2bn as part of turnaround plan
The recently appointed chief executive, Laurent Freixe, announced that the Swiss conglomerate aims to achieve these ...
RTE Online15h
Nestle to cut costs, boost marketing under new CEO Freixe
Nestle will boost advertising and marketing, trim costs, carve out its water and premium drinks businesses into a standalone ...