The artificial intelligence search company is raising $500 million in its fourth funding round this year.

Generative artificial intelligence search startup Perplexity AI Inc. reportedly is finalizing the details of a mammoth new funding round that would increase its valuation to a cool $9 billion.

Perplexity AI faces competition and controversy. Perplexity AI is not the only player in the game, as it competes with tech giants such as Google and OpenAI, the parent company of

Perplexity AI, the artificial intelligence-driven search engine startup, is on the verge of securing $500 million in new funding, which will boost its valuation to $9 billion, according to a source familiar with the matter as detailed in a report by CNBC.