Samuel L. Jackson surprised viewers as the first face to light up the Super Bowl 2025 halftime show, introducing himself as "your Uncle Sam" and issuing commands to the rebellious rapper.

In a surprise opening to Kendrick Lamar's halftime performance during Super Bowl LIX, Samuel L. Jackson went front and center dressed as Uncle Sam before introducing Lamar to the stage. In line with the theme of "The Great American Game," Jackson was dressed in full red, white and blue garb to introduce the act and then play a role within it.

Uncle Sam — aka Samuel L. Jackson — nearly stole the Super Bowl halftime show. The “Pulp Fiction” actor was Kendrick Lamar’s special guest during the Super Bowl halftime show. Dressed in patriotic red, white and blue, Jackson introduced the show, exclaiming “this is the great American game.”