Big discounts and the continued growth of mobile shopping are expected to fuel $240.8 billion in online sales this holiday season, according to Adobe.

More than half of online sales for the holidays will be driven by electronics, apparel, furniture and home goods, according to Adobe Analytics

Online shoppers are expected to spend a record amount this holiday season and a larger chunk of sales will be on mobile devices, a new holiday forecast is predicting. In its online shopping forecast for the 2024 holiday season from Nov.

Adobe Analytics expects a bumper year for holiday shopping. Check out the big shopping trends, hottest products and best days to buy.

U.S. shoppers are expected to spend a record $18.5 billion using third-party buy now, pay later (BNPL) services for holiday purchases in the last quarter of the year, according to projections by data firm Adobe Analytics released on Wednesday.

From Nov. 1, when holiday spending picks up in earnest, through Dec. 31, Adobe expects U.S. online sales of $240.8 billion, an 8.4% gain and a new record.

Steep discounts and easing inflation will compel US shoppers to spend $240.8 billion online in November and December, up 8.4% from last year’s holiday shopping season and the biggest increase since 2021,