The first passenger car built by Mazda, however, was the R360, which arrived in 1960. The R360 was a two-door, four-seat coupe, belonging to the category known as “kei cars” (a shortened form of the ...

The company put its first four-wheeled vehicle—the diminutive R360 kei car—into production in 1960, and things quickly ramped ...

Car weight has become a big issue with the rise of EVs, but Japanese kei cars have had the problem solved for years. These ...

Kei car, or kei jidōsha, is a regulated category of vehicles defined by their small characteristics. And this thing… is small. The AZ-1 came out in 1992 and is filled with features enthusiasts ...

Mazda AZ-Wagon Daihatsu Move Canbus Suzuki Wagon R Out of all the kei car manufacturers, Suzuki seemed the most dedicated to this important segment of Japan's auto market. The Alto, the Hustler ...

Mazda is a Japanese automaker founded in 1920 ... The early Carols utterly dominated the Japanese kei car segment, taking up a 67% market share despite a number of shortcomings.

You could call it a mark of intent that Mazda’s first volume production car was a coupe. Japan conceived its kei-jidosha ‘light automobile’ regulations in 1949 for much the same reasons ...

Performance icons like the crowd-pleasing MX-5 Miata and the rotary-powered RX-7 may be what spring to enthusiasts’ minds when they think of Mazda, but the legendary Japanese brand has produced ...