“Traditional billboards and digital capabilities complement each other, providing a balanced approach to modern OOH advertising,” explains Dr Lakhani. He adds that significant investments are ...

Traditional advertisements are usually on billboards, magazines, flyers, newspapers, TV, radio, and other forms of mass media. If the companies running ads are situated in a location too far from ...

After all, OOH channels, such as traditional billboards, are omnipresent in the real world, with figures suggesting that 70% of customers regularly see and interact with them. Traditional billboards ...