YouTube is running ads on TikTok targeting the app’s content creators, an effort to lure these valuable users to the Google-owned rival and capitalize on TikTok’s uncertain future.

Several interested buyers, including MrBeast, have popped up since the Supreme Court upheld the Jan. 19 TikTok ban.

There have even been reports that YouTube's most-subscribed ... Donaldson posted a jokey message on X on January 13 that read, "Okay fine, I'll buy Tik Tok so it doesn't get banned." ...