The celebrity lifestyle brand has undergone a number of pivots and is now focusing on beauty, fashion, and food.

Gwyneth Paltrow’s company, Goop, has collaborated with mattress brand Avocado to create a climate neutral, organic, $60,000 ...

Ruh roh. Gwyneth Paltrow‘s lifestyle brand Goop has just cut 10 staff members from its payroll, according to a new report by Rachel Strugatz for Puck. The most recent names include head of beauty and ...

If there’s one thing we love about Gwyneth Paltrow’s Instagram, it’s her monthly outfit roundups! Recently, the Goop founder ...

Post the last pic on your camera roll – no cheating!” is a popular Instagram game you may or may not have encountered on ...

Evolvetogether is rolling out a dissolvable, zero waste soap bar, $20, in collaboration with Goop on Tuesday. In addition, ...

With the holiday season nearly here, Gwyneth Paltrow’s Goop unleashed its buzzy annual gift guide, featuring hundreds of ...

Gwyneth Paltrow called Timothée Chalamet "such a wonderful young man" after Drew Barrymore and Ross Mathews asked Paltrow ...

A self-proclaimed “exfoliating junkie,” Paltrow uses the Goop Beauty Microderm Instant Glow Exfoliator “almost every day.” It ...

Gwyneth Paltrow is unstoppable in her dedication to her lifestyle brand, Goop. Earlier this week, the wellness mogul was seen ...

Gwyneth Paltrow is scheming to land her ideal son-in-law, Timothee Chalamet, after Apple reveals she has a crush, a source ...

The 52-year-old has spent years away from acting due to building her Goop wellness empire, but it was announced in August she would be starring alongside Timothée in an upcoming film project, and the ...