Nestle to cut $2.8 billion of costs by 2027, boost marketing under CEO Freixe
Nestle will boost advertising and marketing, trim costs by at least $2.8 billion by 2027 and carve out its water and premium drinks businesses into a standalone global unit as it looks to drive growth under its new chief,
Nestlé plans to double down on ‘billionaire brands’ in major overhaul, cutting $2.8 billion in costs
Nestlé is home to 31 brands that are "billionaires" in their own right. Still, it's slipped behind competitors—new CEO Laurent Freixe wants to fix that.
Nestle to Step Up Spending in Push to Boost Sales Growth
Nestle NESN0.85%increase; green up pointing triangle said it would pump more investment into advertising and marketing as part of Chief Executive Laurent Freixe’s plan to revive sales growth at the Swiss food giant. The maker of KitKat chocolate bars and ...
Nestle to cut costs by $2.8 bn, boost marketing under CEO Laurent Freixe
The repercussions continue to weigh on the Swiss company's revenue after shoppers switched to cheaper, better advertised or more innovative brands, eating into Nestle's market share
Nestle’s CEO to Ramp Up Marketing Spending, Trims Margin Goal
Nestle SA’s new Chief Executive Officer Laurent Freixe plans to increase marketing spending to restore shoppers’ appetite for the company’s pricier brands. The move will mean lower profitability for the medium term.
Yahoo13h
Nestlé to spin off water business in attempt to fuel growth
At the capital markets day event today, Nestlé CEO Laurent Freixe, who took the helm in September, described an overall ...
Food Dive11h
Nestlé to cut $2.8B in costs, separate water into standalone business
The packaged goods giant also plans to fix, rather than sell, the majority of its underperforming businesses, CEO Laurent ...
Food Processing6h
Nestlé To Separate Global Waters Biz as Part of Acceleration
New CEO Laurent Freixe’s plan includes ‘targeted investments in winning brands and growth platforms, more focused innovation ...
RTE Online18h
Nestle to cut costs, boost marketing under new CEO Freixe
Nestle will boost advertising and marketing, trim costs, carve out its water and premium drinks businesses into a standalone ...
City A.M.16h
Laurent Freixe
and spin off its premium water and drink business as part of a turnaround being led by its new boss. Recently-appointed chief ...
Nestle Won't Launch Further Buyback After Strategic Shift to Growth
This comes after Nestle launched a growth-focused strategy under Chief Executive Laurent Freixe's plan to revive sales growth at the Swiss food giant. Freixe now seeks to step up investment in ...
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Stocks diverge on fears of Ukraine-Russia escalation
Stock markets fell in Europe and were mixed on Wall Street as fears of escalation of Russia's war against Ukraine prompted ...