First announced in May 1925, the model has enjoyed eight generations and hundreds of bespoke customisation projects to make each Phantom unique.

As the Rolls-Royce Phantom nears its centennial anniversary, the world’s most iconic luxury car continues to push the boundaries of what it means to ride in style. This isn’t just a vehicle; it’s a sanctuary on wheels,

In the mid-1930s, Rolls-Royce produced the third generation of Phantom, having broken world records on land and sea. This new one was also the first ever Phantom to feature a V12 engine, and the only V12 right up until RR’s BMW era.

Rolls-Royce Phantom. Now in its eighth iteration the car is a far cry from that which the company announced in The Times newspaper of Saturday May 2 1925. “Rolls-Royce Ltd beg to announce that, after prolonged tests,

Commissioned by a client in China to celebrate 2024, which was the Year of the Dragon, the Phantom Dragon has several custom touches that differentiate it from any other Phantom out there. Read: One-Off Rolls Royce ‘Goldfinger’ Phantom Has A Real Car-Shaped Gold Bar On The Console

Rolls-Royce's Phantom nameplate dates back to 1925, although it hasn't been in continuous use throughout its history. There were interruptions, such as during and after the Second World War, and again following the change in ownership of the Rolls-Royce car business during the 1990s.

British carmaker Rolls-Royce unveiled the Phantom Dragon, a one-off build based on the Extended version made for a customer in China

Rolls-Royce has unveiled the Phantom Dragon, a one-of-a-kind model inspired by the legends of Chinese dragons. This exclusive Phantom Extended was conceptualized by the Private Office Shanghai for a Chinese client.

Rolls-Royce's latest bespoke Phantoms mark the Chinese year of the dragon as well as the Phantom nameplate's centennial.

The early history of the Phantom is fascinating. See back in 1925, Rolls-Royce only sold chassis, which you then took to your preferred coachbuilder for bodywork and personalisation; back then such commissions included fitting a safe in one,

The master artisans at Rolls outdo themselves with floating mythical creatures in the cabin's woodwork and starlight headliner