Comscore's State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...
Bitcentral, the premier provider of media solutions for broadcast and digital video, proudly announces the appointment of John Kennedy to its Board of Directors. John brings a wealth of experience in ...
The rapid growth of FAST channels in 2024 shows no signs of slowing, with ad-supported streaming set to dominate as its popularity rises worldwide and the gap between ad-supported and ad-free tiers ...
Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate 'Will Programmatic Advertising Overtake Brand Advertising in 2025?' The ability of ...
How will ad tech and ad experiences evolve for large-scale live sports streams in 2025? Is current architecture up to the challenge? Expert opinions vary dramatically, as we learn in this heated ...
If weather-related streaming opportunities didn’t pop into your mind, you’re probably not alone. But you should certainly pay attention to the opportunity, via a survey brief that we’re launching ...
There was a lot of discussion about several big, shared streaming experiences at the end of 2024, from the Tyson-Paul “fight” to the Christmas Beyoncé concert, the New Year’s Eve ball drop in NYC, and ...
Pro Volleyball Federation (PVF) and LTN have announced a partnership delivering groundbreaking live video production enhancements and expanded distribution across linear broadcast and streaming ...
AI is rapidly changing the way people interact with entertainment, and companies are embracing AI to streamline operations and improve efficiencies in producing, marketing, and distributing content.
This may be a bit contentious to say, but I think ads are a necessary part of the television experience. First, let’s put this to bed: whether you are streaming or watching OTA or through a cable ...