Whether you're a fan of The Frame or not, it's here to stay. Samsung's betting big on the design in 2025, releasing a string of new TVs with slimmer metal bezels and offering more ways to experience its Art Store.

There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it,

Admittedly, it is an off-center pick from Laptop Mag to give a TV the Best Design of CES 2025 award, but the new Frame Pro is overwhelmingly the best-designed piece of technology to debut this week in Las Vegas.

How Samsung's latest The Frame Pro Art TV stands out with Neo QLED, Wireless One Connect, and AI features for superior visuals and a clutter-free design.