The gift comes after Coca-Cola slammed the president-elect and his supporters following the Jan. 6 insurrection

Coca-Cola CEO James Quincey on Tuesday hand-delivered Trump a personalized Diet Coke bottle honoring his upcoming inauguration—a huge aboutface from a company that was condemning the “unlawful and violent events” of January 6 just four years ago.

Critics on social media called out the “ass-licking” of Trump by corporations ahead of his return to the Oval Office. Multiple other bosses ― from Meta’s Mark Zuckerberg and Amazon’s Jeff Bezos ― have been accused of bending the knee to Trump in recent weeks.

Donald Trump has received an honor indicative of his particular love for soda with his inauguration less than a week away: his own inaugural Diet Coke bottle.

Coca-Cola is facing criticism after its CEO James Quincey presented President-elect Donald Trump with a commemorative bottle of Diet Coke ahead of his inauguration.

Coca-Cola condemned Trump and his supporters following the January 6, 2021, insurrection at the U.S. Capitol in Washington, D.C. At the time, the company said the riots were "an offense to the ideals of American democracy."

The company added that Quincy “met with President-elect Donald Trump to present a commemorative bottle of Diet Coke and to highlight Coca-Cola’s contributions to the U.S. economy.”

Coca-Cola CEO James Quincey awarded President-elect Donald Trump with "the first ever Presidential Commemorative" bottle of Diet Coke.

President-elect Trump was awarded the “first ever Presidential Commemorative Inaugural” Diet Coke by Coca-Cola’s CEO, according to his longtime aide Margo Martin. “Tonight, President Trump

In 1942, the Nazi apparatchik Otto Dietrich sniffed, “America never contributed anything to world civilization but chewing gum and Coca-Cola.”

Those who think the cultural pendulum has swung too far towards the progressive left may be pleased by the prospect of a swing back towards more conservative values.