Kanye West's YZY brand introduces the Yeezy SLPR, an affordable footwear model priced at $20, following the Yeezy Pods launch ...

The rapper’s wife, Bianca Censori, 30, was a walking advertisement for the brand on Sunday night after she made a splash on ...

It seems Kanye West looked to Grammy weekend as a big moment for his brand. He released a new Yeezy commercial after the ...

Ye revealed the two new colorways that are anticipated for his latest product, the SL-01, AKA The Yeezy Slides.

This development signals a complex new chapter in the ongoing ... often treads a delicate balance. The Yeezy creator’s accusations against Adidas regarding search engine manipulation and account ...

Kanye West announced he’s going back to his roots with a Yzy women’s collection that looks strikingly familiar. The rapper, ...

and reminded them that he was the man that took their sneaker brand to new heights during his eight-year stint. “When you google Yeezy.com the adidas site comes before the Yeezy site.

With over a million pairs of pods sold and new styles in development ... Also when searching for Yeezy products on Adidas’ website on mobile it redirects you to the main page instead of telling ...

Click to share on Twitter (Opens in new window) Click to share on ... West began his post by complaining that adidas is overshadowing Yeezy in the Google search results. “ ...

Kanye West previewed a risqué new womenswear line inspired by Bianca Censori’s daring style, sparking mixed reactions from fans.

Following Kanye West and Bianca Censori’s attention-grabbing Grammys appearance, an advertisement for the rapper’s Yeezy ...