Ye revealed the two new colorways that are anticipated for his latest product, the SL-01, AKA The Yeezy Slides.

Adidas has responded to Kanye West's recent accusations against the brand in a heated Instagram post regarding his Yeezy partnership. The rapper, now known as Ye, claimed Adidas was undermining ...

Kanye West announced he’s going back to his roots with a Yzy women’s collection that looks strikingly familiar. The rapper, ...

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

The success of Yeezy transformed Adidas into a leader in the premium ... materials made the line feel disconnected from its original vision. As a result, sales suffered, and Adidas was forced ...

Sixty-seven years after co-founding Reebok, 89-year-old Joe Foster is now partnering with a 25-year-old entrepreneur to ...

Before you say it, we know. The Air Max 95 was popular before Kim Kardashian ever laced a pair up. However it's undeniable that the picture she posted wearing the Air Max 95 "Foam Pink" back in 2022 ...

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