PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

How can we discuss next fall's trends while we’re still shoveling snow from the sidewalk? February marks the start of fashion ...

Laura Geller shares how to conceal dark circles and wrinkles under eyes for women over 50. The makeup pro explains how to ...

Luckily, we found a two-in-one formula that brightens skin and conceals dark spots in just one swipe. The It Cosmetics ...

A sheer nail polish with this cat eye gleam is another option for toning down the trend. It's soft and pretty, without being ...

Featuring top choices like Huda Beauty’s Icy Nude, Jeffree Star’s Scorpio, M.A.C’s Rose Lens, and Anastasia Beverly Hills’ Cosmos, each palette offers unique features for stunning, long-lasting eye ...

Want a captivating and mysterious gaze for Valentine’s Day? Try the Siren Eyes trend, which enhances and elongates eyes, creating a look that’s both sophisticated and seductive. Unlike the classic cat ...

Looking for the ultimate romantic glam? We’ve found the picture perfect soft retro makeup that is equal parts sweet and ...

For the all-white ... a black flower-shaped accessory. To complete her look, she donned chic, classy frames, making every detail exude high-fashion elegance. From the outfit to accessories, makeup ...

A white-eye bird flies over blossoms on a street of Guiyang City, southwest China's Guizhou Province, Feb. 8, 2025. (Xinhua/Liu Xu) A white-eye bird flies over blossoms on a street of Guiyang City ...

Use a dark brown or black eyeshadow to smoke out your liner ... A flawless base, bronzed cheeks, soft smoky eyes, and a nude lip are the essentials. Bonus tip: Highlighter on your cheekbones, nose, ...