Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.
Dell unveils Apple-like rebrand in an attempt to make PCs cool again
Alienware, the brand of gaming-focused PCs Dell acquired in 2006, is exempt from the renaming. Many of the new Dell-branded ...
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Dell transforms AI PC portfolio for anywhere productivity
Dell reveals a new AI PC portfolio built for personal and professional computing. From sleek laptops to powerful workstations and versatile desktops, Dell's new AI PC lineup lets you collaborate, ...
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Dell unveils Apple-like rebrand in bid to make PCs cool again
PC sales have been anemic for years following a buying frenzy toward the beginning of the pandemic. Dell and peers HP Inc.