PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

“To get a 90s bob, you want flicky layers and volume,” says Adem. “Try using a round brush, rollers, or a curling iron to ...

Hollywood icon Drew Barrymore has never been afraid to be herself, and that's best expressed in her iconic, alternative fashion sense.

She was photographed in casual, all-black attire consisting of sweats and sneakers. The 51-year-old was make-up-free and wore ...

This brow-enhancing serum regularly goes for $38 for one tube, but if you take advantage of this buy one, get one deal, it's ...

Jane Fonda and Lily Tomlin's four-decade friendship began with the movie "9 to 5," while Taylor Swift and Selena Gomez met as ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

Alison Brie and husband Dave Franco have been together for over a decade, and they just seem to fall deeper in love every ...

In this series, we ask those in the know to delve into their beauty past. This time it’s make-up artist and brand founder ...