Choosing the Right Hair Color for Your Skin Tone
When considering a hair color change, understanding your skin tone can make all the difference. Jenna Ripplinger, owner of 5° ...
Should I Care About Contrast Makeup? Here’s What Makeup Artists Are Saying About This TikTok Hack
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
Charli XCX's Hair Colorist Says This Will Be the Biggest Spring Hair Trend
Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...
People With Mature Skin Adore This Viral Low-Maintenance Foundation Stick
The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...
The 46 Best Presidents’ Day Sales We’ve Found (So Far)
Presidents’ Day sales have begun, but most are overhyped. Here are the best deals we’ve found on mattresses, bedding, ...
21 Presidents' Day Sales that are actually worth shopping
SHOPPING: Our shopping editors are celebrating Presidents' Day with a selection of the best sales out there - shop dozens of ...
The Power & the Glamour: Gwyneth Paltrow, Stephen and Ayesha Curry, Bela Bajaria, and More
GWYNETH PALTROW. A whole generation has grown up since Paltrow won her Oscar for Shakespeare in Love. Now the hugely ...
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Rachel Bilson Keeps Things Simple by Using This Trusty Coconut Oil as a Hair Mask
Coconut oil can do so much — use it to saute your veggies, take of your makeup, or even as a hair mask. this brand is ...