Google’s search dominance may be waning, says James Bentham, head of SEO at Havas Media Network. But as search complexifies, ...

An investigation reveals AI crawlers miss JavaScript-injected structured data. Use server-side rendering or static HTML to ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

There was a lot more to think about in 2024 than the simple math of revenue and profit growth. Click here for more on ...

Sundar Pichai, the CEO of Google, said Google is starting to test powering AI Overviews with Gemini 2.0. Well, we may be starting to see some of that in the wild, with much deeper and detailed AI ...

In today’s competitive digital world, IT companies must go beyond traditional marketing strategies to establish a strong ...

In today's digital age, establishing a robust online presence is crucial for businesses aiming to connect with local customers. Affordable local SEO services offer a cost-effective solution to enhance ...

In today highly competitive market businesses in the UK need to leverage digital marketing strategies that go beyond just social media posts and email campaigns With an increasingly digital audience a ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Discover how Perplexity Pro’s DeepSeek R1 integration transforms AI search and reasoning for professionals with advanced ...

SEO is short for search engine optimization. In terms we can all actually understand, this means making search engines (like ...

Google has once again expanded the reach of its site reputation abuse policy, beyond the US enforcement from from May and beyond limited European regions last week - we are now seeing enforcement in ...