But when the company transitioned to digital, the price exploded. In 2004, Hasselblad's first digital camera sold for around $24,000. That was more than a 200% price increase from its previous ...

Want to shoot macro shots on your Hasselblad, but don't own the 120mm Macro lens? Now you can achieve macro with any XCD lens ...

The Hasselblad X2D 100C is a high quality mirrorless ... The cost levels have been very high, especially with the medium format digital bodies and lenses, but now there are options that bring ...