A popular professional camera, like the Sony A7R, is much larger. But it looks tiny compared to Hasselblad's sensor. Rudnickas: When medium-format technology transitioned from analog to digital ...

In terms of professional cameras, Hasselblad need no introduction ... The cost levels have been very high, especially with the medium format digital bodies and lenses, but now there are options ...

With the release of the H4D-31, Hasselblad defines a new entry point to medium format photography. Using an extra large sensor with an impressive number of pixels, H4D-31 supports the shallow ...

Want to shoot macro shots on your Hasselblad, but don't own the 120mm Macro lens? Now you can achieve macro with any XCD lens ...