Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

The 5-star prospect and 5'9" scoring guard from Eldorado High School in Albuquerque, NM had quite the Wednesday, officially ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Kansas City Chiefs tight end Travis Kelce debuted player-exclusive Air Jordan 11 cleats against the Buffalo Bills.

It’s been quite a run so far for Philadelphia 76ers rookie Jared McCain. Just months after getting selected by the Sixers out of Duke, McCain is silencing the c ...

Priced at $200, the Nike Jordan Jumpman Jack TR Travis Scott “dark mocha” sneakers come in men’s and women’s sizes and are ...

As promised, Travis Scott, Nike, and Jordan Brand have big plans for ComplexCon in Las Vegas this weekend. In addition to ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

The world of sneakers and street culture is always lively with new partnerships; this time, two iconic names came together.

Three more young students are going to the Ateneo de Manila University on a full ride, under the Jordan Wings Scholars ...