Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

In an unusual occurrence, art museums across the country are inviting sports fans into the world of fine art with exhibitions ...

Minnesota Timberwolves guard Anthony Edwards and adidas are dropping sneakers that are a subtle nod to Michael Jordan.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

The Nike Air Jordan 39 "Croix" marks the latest addition to the Jordan Brand's performance basketball lineup, set to debut during the highly anticipated 2024 holiday season.

Michael Jordan reveals he’d prefer a 1-on-1 game against Steph Curry over LeBron James, offering an interesting reason why.

Michael Jordan is setting the record straight when it comes to his endorsement for the next president of the United States.