One of the most iconic logos in all of footwear is getting memorialized on a new piece of outerwear from Nike, Inc.'s Jordan ...

While Jordan Brand is gearing up for not only the release of the Air Jordan 1 Hi ‘85 “Bred,” but the Air Jordan 1 High OG ...

The unbannable sneaker is joined by Nike Basketball's nine-shoe "Black Label" collection for NBA All-Star Weekend, a new ...

NFL players must wear cleats that are black, white, or an official team color. Jalen Hurts has been fined already this season for wearing mismatched Jordan cleats. Tonight, in the Super Bowl, Hurts is ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

As a continuation of the legacy under the Jordan brand, the Air Jordan 8 "Bugs Bunny" will return in the holiday season 2025.

Michael Jordan just gifted DJ Khaled an ultra-rare Air Jordan that only 23 people will ever own. Here's the wild story behind this legendary sneaker moment.

Interestingly, the brand found a unique way to pay tribute to Michael Jordan. It has covered Michael Jordan’s shoes on the statue at the United Center with black bars to reminisce about the historic ...

Marcus Jordan, son of Michael Jordan, praised 19-year-old Hiroto Ogiwara's historic 2340° snowboarding spin at X Games Aspen 2025. Ogiwara's flawless debut earned him a 97.33 score, dethroning ...

After coming up short in back-to-back seasons against the Detroit Pistons, Michael Jordan and the Bulls broke through in the 1991 NBA Finals by beating Magic Johnson and the Lakers in five games.

The shoe’s striking stitched panelling upper, inspired by the Japanese rising sun flag, was complemented by a full Zoom Air unit, marking a significant milestone in Jordan sneaker design. Michael ...