At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and ... does Kanye have a chance at overtaking the most popular sneaker brand of all time?

Adidas restocked several Yeezy shoes to its online store on Monday, including some of the most popular looks to come from the ...

After the couple caused a scene at the musical awards show, West surprise dropped his new album, “Bully,” and released ...

The rapper’s wife, Bianca Censori, 30, was a walking advertisement for the brand on Sunday night after she made a splash on ...

While Yeezy remains a popular and profitable brand ... The Yeezy collaboration with Adidas was one of the most successful partnerships in recent history, elevating Kanye’s status as both ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

In the post, Kanye shared a screenshot of a Google search for his popular Yeezy brand, showing the Adidas website ranking above his YZY website. “Members at Adidas, stop doing this,” West wrot ...

Kanye West's YZY brand has released a new footwear model, the Yeezy SLPR, priced at just $20. This marks the second shoe offered at this affordable price by Ye, following the Yeezy Pods, a long ...

Adidas has responded to Kanye West's recent accusations against the brand in a heated Instagram post regarding his Yeezy partnership. The rapper, now known as Ye, claimed Adidas was undermining ...