Deepinder Goyal, Group CEO and Founder, said in a letter, “When we acquired Blinkit, we started using “Eternal” (instead of Zomato) internally to distinguish between the company and the ...

Goyal explained that after acquiring Blinkit, the term 'Eternal' was used internally to differentiate between the corporate entity and the Zomato brand. The timing of the public rebranding ...

Zomato-owned Blinkit’s entry into this space was followed by Swiggy and privately-held Zepto. The mounting competition has prompted players to spend more on opening new delivery stores ...

He informed that Eternal will comprise four major businesses as of now -- Zomato, Blinkit, District, and Hyperpure. "When we acquired Blinkit, we started using "Eternal" (instead of Zomato ...