Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. Here, he ...

This new data regarding Americans and their grocery store preferences comes to us from YouGov, a market research and data ...

Among Biden 2020 voters who did not cast their ballots for Harris, 29% said “ending Israel’s violence in Gaza” was the main ...

A previous survey, taken during the election by YouGov and also sponsored by IMEU, found strong evidence that Harris would be ...

New polling in the U.K. shows Musk with a net approval rating of minus 51, with 71 percent feeling negatively toward the ...

Anti-immigration party Reform UK was virtually neck-in-neck with British leader Keir Starmer's Labour in a YouGov poll released six months after both parties made significant gains in a general ...

Brexit campaigner Nigel Farage's right-wing Reform UK is Britain's second most popular political party and sits just one ...

Reform UK, led by Brexit campaigner Nigel Farage, has become Britain's second most popular political party, closely trailing ...

Notably, Trump hasn't improved his standing among just one segment of the electorate; according to a comparison of YouGov/The ...

This glaring partisan divide is due to a dramatic shift in Republican opinion in recent years, with the share of GOP ...

President Joe Biden lost the American public's support during the messy withdrawal from Afghanistan -- and never got it back.

With the pound falling as fast as the temperature, and faith in the Government plummeting, it might be expected that Britons ...