Yokohama Tire Corp. has been named title sponsor of the Yokohama Tire Every Man Challenge Race at King of the Hammers.

The outgoing 2025 model is rocking 17-inch alloys in matte black and Yokohama Geolandar tires in 225/60 by 17 inches on all four corners. Further gifted with lifted suspension and unique bumpers ...

It was sold to Japan’s Sumitomo Rubber Industries.

Yokohama Rubber is now supplying its GEOLANDAR X-CV tires as original equipment (OE) for the all-new Nissan Patrol SUVs launched in 2024. The Patrol uses 275/60R20 115H GEOLANDAR X-CV tires, designed ...

Yokohama’s Geolandar X-CV tires will be offered as original equipment (OE) for the new Nissan Patrol, which was launched in the Middle East in November 2024. Yokohama will supply 275/60R20 115H size ...

Yokohama intends to test AI technology to gauge tire pressure, an innovation that furthers the company's initiative to aid ...

Yokohama Rubber has begun practical testing of a technology that gauges air pressure from the sound made by tapping on a tire. The company announced that it has developed an experimental pressure ...

Working with blockchain risk management firm Metrika Inc., Yokohama Rubber Co. Ltd. (YRC) has developed an AI algorithm that the firms claim can distinguish the sounds created by tapping the tire from ...

Discover five of the best mud tires to help you brave muddy terrain, along with some tips to make your mud-splattered off-road adventure safe and fun.

Marcus & Millichap brokered the sale of a net-leased Tire Discounters property in Cincinnati, Ohio. The property sold for ...

Yokohama Rubber, in partnership with METRIKA, is developing an AI-based technology algorithm to improve tire pressure checks.