Yokohama Tire Corp. has been named title sponsor of the Yokohama Tire Every Man Challenge Race at King of the Hammers.

But more than just a new side-by-side tire on the market, and bringing with it the normal new market expectations, I'm ...

Yokohama Transformation 2026 (YX2026), the consumer tire business aims to maximize the sales ratios of high-value-added tires. As a part of this, the Japanese tire brand will promote the global ...

Yokohama Rubber reports another regional original equipment tyre supply deal, this time for the Nissan Patrol, which is available from launch in the Middle East region with Yokohama Geolandar X-CV ...

All things being equal, there’s a failsafe formula for a great four-wheel drive in Australia. No nonsense, purpose-built, ...

Yokohama intends to test AI technology to gauge tire pressure, an innovation that furthers the company's initiative to aid ...

Yokohama Rubber has begun practical testing of a technology that gauges air pressure from the sound made by tapping on a tire. The company announced that it has developed an experimental pressure ...

Yokohama Rubber, in partnership with METRIKA, is developing an AI-based technology algorithm to improve tire pressure checks.

Tyres are a crucial part of any motorcycle, they are what connects you to the road. Poor tyre choice can have catastrophic consequences, not enough grip and you could find yourself in at best a ...

Yokohama Rubber Prague plant will close by June 2025 as part of a strategy to optimize off-highway tire manufacturing.