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Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts to bring modernism into its company design. View on euronews

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an all-electric lineup.

The logo, now stylised as ‘JaGUar’, features geometric symmetry and a modern font, symbolising the brand's commitment to innovation and luxury in the electric era

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026. The new logo is produced in a bespoke font and the car maker says its "geometric form" has combines "upper and lower case characters in visual harmony.

Luxury carmaker Jaguar has unveiled a bold new brand identity ahead of its transition to an all-electric lineup by 2026. The refreshed look, grounded in the philosophy of "Copy Nothing," features a modernized leaping cat logo and dynamic designs,

In an effort to reinvent itself as an EV maker, Jaguar underwent a glossy yet rather confusing rebrand that features models in colourful clothing but no cars