Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar ...

The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as like being in a ...

Renowned luxury vehicle brand Jaguar is garnering backlash after releasing their latest advertisement, with Tesla CEO Elon ...

"Through a series of meticulously curated gallery spaces over two locations, Jaguar will share its platform with new and ...

Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the ...

Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its ...

Cadillac rival Jaguar is beginning a large-scale rebranding, moving the iconic British luxury brand further upmarket ...

Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...

With its latest rebranding video, Jaguar has leaped into the mouths of netizens (plus the general public) in a big way, but ...