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Why Jaguar’s Rebranding is a Great Leadership Example of What Not to Do

The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as like being in a 'hallucinogenic sci-fi movie.'

Associated Press · 57m

Radical Jaguar rebrand and new logo sparks ire online

Copyright 2024 The Associated Press. All Rights Reserved. FILE - The hood ornament and a portion of the grill of a Jaguar automobile is shown at a dealership in ...

SlashGear on MSN · 1d

Jaguar's Cringeworthy Rebrand Forgets That The Logo Was Never The Problem

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big problem the automaker still faces?

Jaguar unveils new logo ahead of electric relaunch

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026,

Jaguar is changing its iconic logo

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

Jaguar's new logo and weird ad gets ripped by everyone

Hey, Jaguar is coming up with a new rebrand with their "Copy Nothing" ad that has gone viral, mostly because it's very futuristic ... but also because there's no cars in the entire thing. Isn't that the point of Jaguars?

10m

What Did Elon Musk Say About Jaguar’s New Logo & Commercial?

Renowned luxury vehicle brand Jaguar is garnering backlash after releasing their latest advertisement, with Tesla CEO Elon ...

5hon MSN

Jaguar's Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a ...

4hon MSN

Jaguar exec promises his team have not been ‘sniffing the white stuff’ as the luxury carmaker’s rebrand receives online backlash

The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

2h

Why Fans Aren’t Happy With Jaguar’s New Logo

Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the ...

40mon MSN

Jaguar Sees Rebranding Backlash After Rolling Out Divisive, Abstract New Campaign

"Through a series of meticulously curated gallery spaces over two locations, Jaguar will share its platform with new and ...

7hon MSN

Jaguar dubbed 'Bud Light 2.0' after releasing modernist rebranding ad with androgynous models, no cars

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

autoevolution3h

Jaguar Bewilders Its Fans With Shocking Rebranding Campaign That No One Understands

Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...

shorenewsnetwork4h

Has Jaguar Gone Woke? Company Faces Backlash Over Rebranding, “Inclusive” New Commercial

Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...

21h

Jaguar is now JaGUar

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

24mon MSN

Jaguar, the car of McQueen and Jagger, is plumbing new lows

At the end of the advert you are no nearer to knowing what is being sold than you were at the beginning. Androgynous figures ...

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