Between the 1950s and 1980s, Levi’s, formally known as “LeviStrauss & Co.,” used its “Big E” logo to emphasize the word Levi’s, which is written in white capital letters on a red ...
American clothing company LeviStrauss & Co was founded in May 1853 by German-Jewish immigrant Levi Straus, who made most of his sales through the working people of the western US. But between ...