businessleader8m
Barbie mania: Meet the architect behind the marketing
Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...
How the maker of Nerf guns will navigate Trump’s tariffs on China
One of America’s largest toy makers says it is negotiating with suppliers and considering design changes ahead of potential ...
Flickeringmyth10h
G.I. Joe comes to Mattel’s MEGA Construx with G.I. JOE Skystriker XP-14F vs. COBRA H.I.S.S. building set
Mattel is bringing one of Hasbro’s most iconic properties to its MEGA Construx line with the release of the G.I. JOE Skystriker XP-14F vs. COBRA H.I.S.S. building set, which features the two iconic ...
Uinterview10h
Mattel Issues Apology For Misprint On Package For ‘Wicked’ Dolls That Included Link To Adult Website
Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...
Maria Tallchief immortalized in Mattel’s Inspiring Women collection
Mattel’s line of Inspiring Women Barbie dolls now has a new addition, Oklahoma’s first prima ballerina, Maria Tallchief.
CBR on MSN15h
Ariana Grande Sparks Wicked Debate Online After Another Marketing Blunder
Ahead of the release of the Wicked movie in theaters, the feature film has been subject to some stumbling made with the ...
Chaos of the Wicked promo: Highly-anticipated musical has been blighted by embarrassing gaffes and bizarre cast outbursts (but it hasn't put off the superfans!)
The Wicked film roll-out has been littered with a series of embarrassing gaffes that even the best PR team couldn't magically ...