These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

Mattel has apologized after inadvertently directing customers of its new line of Wicked dolls to a pornographic website, ...

Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Mattel apologies for casting an unintentional spell on its Wicked merch.

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll ...

Mattel has released a new doll honoring prima ballerina Maria Tallchief. 2News Oklahoma's Isabel Flores spoke to Tallchief's ...