The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

Multiple retailers, including Target and Amazon, are already selling the products online and in stores The post Mattel to ...

The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

With the Wicked movie just weeks away from finally coming to theaters, it’s time to get your hands on a bunch of the musical ...

Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the ...

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...