The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Multiple retailers, including Target and Amazon, are already selling the products online and in stores The post Mattel to ...

The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.