Paramount may drop Nielsen—what it means for advertisers
Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...
Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Paramount Global says it will be forced to drop Nielsen ratings on October 1 if the two sides cannot come to a deal for ...
Paramount Considers Dropping Nielsen TV Ratings Partnership
A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized ...
TipRanks on MSN3h
Paramount Global (NASDAQ:PARA) to Leave Nielsen Ratings System
Unless something fairly major happens in the next few hours, entertainment giant Paramount Global (PARA) will be ditching the ...
Paramount Prepares To Part Ways With Nielsen For Audience Measurement Over Pricing Conflict
Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience ...
Nielsen, TV Networks Continue Clash Over Upgrade That Might Give Early Favor to Amazon
Nielsen and some of the TV networks it measures are clashing over an update of data that might let Amazon use first party ...
AOL4d
Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Nielsen and parts of Paramount have come to loggerheads in the past. In late 2018, CBS dropped Nielsen over a similar dispute tied to pricing. CBS was without Nielsen measures for about 20 days.
Hosted on MSN4d
Paramount may drop Nielsen ratings in October, report says
Paramount will use measurement data from VideoAmp from October 1 if their contract with Nielsen is not renewed. This article, ...