Paramount-Nielsen standoff escalates with media buyers split over VideoAmp shift
Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...
Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%' Price Cut in Weeks-Long Measurement Battle
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...
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Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%’ Price Cut in Weeks-Long Measurement Battle
But Nielsen’s tabulation showed approximately 13.62 million viewers watched the show on Paramount Network, CBS and a handful of other Paramount-owned cable networks.
‘Gladiator II’ Set To Rule International Box Office With $80M-$90M+ Early Overseas Bow – Preview
Paramount began overseas rollout Wednesday on the continuation of Ridley Scott’s Roman Empire action saga; bowing ahead of ...
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Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute
Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm’s ongoing contract dispute with Paramount Global, pushing back against the media giant’s claim that it is seeking ...
Denzel Washington Said We're "Being Manipulated By Both Sides" Following The Results Of The 2024 Presidential Election
In an interview with The Sunday Times, Denzel was asked about one specific line, "Empires fall, so do emperors," and he ...