Ram did not forget about the bears—two pick-up driving big ones stalk Powell at the end of the ad, while the baby bear is strapped in the middle backseat of Powell’s truck. Van Halen’s “Panama” is the soundtrack for the 60-second spot, which was released today and will air in the third quarter of Sunday’s game on Fox.

Ram is now trying to stop the bleeding with a new Super Bowl commercial that stars actor Glen Powell as well as the 1500 Ramcharger, 1500 RHO, and 2500 Rebel. That’s a diverse lineup that includes the company’s new range-extended pickup, the facelifted heavy duty variant, and the high-performance TRX successor.

Ram sat out the Super Bowl of Advertising last year, and in 2024 the brand's truck sales cratered 16 percent. Coincidence? The company wasn't about to find out. Gearhead Tim Kuniskis is back at the helm of the brand,

Powell plays Goldilocks, and he's hunting for the perfect truck, among the Ram 2500 Rebel, Ramcharger, and 1500 RHO.