The value proposition of streaming may once have been ad-free experiences. However, today’s media companies seek to have as many viable revenue sources as ...
In 2024, the publishing and broader digital landscapes faced seismic shifts, many of which were beyond publishers’ control. New privacy regulations, ...
Journalism faces a significant challenge in maintaining trust as audiences increasingly turn to online content creators who produce work resembling ...
As 2024 comes to a close, it’s clear that this year has been defined by transformative shifts in how publishers and broadcasters approach digital media ...
Media companies are increasingly exploring innovative revenue models as a strategic element of ongoing efforts to reduce their reliance on advertising and subscriptions. This is significant because, ...
Despite partnerships and claims to support audience reach, Open AI's Chat GPT generates search tool generates errors that risk publishers’ reputations, audience trust and revenue OpenAI’s ChatGPT ...
DCPs offer publishers a path to optimize programmatic revenue and the ability to deliver a personalized, high-performing audience experience As digital publishers seek to expand their revenue streams, ...