Why do robots that look almost human make us uneasy? The Uncanny Valley explains this effect, with insights from eye-tracking ...

Discover why emotional engagement is redefining audience measurement. Learn how AI-powered tools like facial expression ...

Unlock the power of real-time audience intelligence with Affectiva Media Analytics. Learn how AI-driven insights help brands ...

Eye tracking offers powerful insights into how people perceive and interact with their surroundings, shaping advancements in fields like user experience, automotive design, and gaming development.

A compact yet comprehensive guide covering fundamental eye tracking principles, analysis techniques, and best practices to help you make the most of your data. Whether you’re new to eye tracking or ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

The popularity of virtual reality (VR) in research, training and gaming has only gone one way in the last couple of years, and that is up. It is a powerful tool in research across various domains, ...