Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.

Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the ...

Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot.

With its focus on scale and programmatic buying, the LGBTQ+ streamer Revry is in a better position to compete for minority-owned media.

During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety ...

The two biggest topics in ad tech right now – the Google antitrust trial in Virginia and the US presidential election – both ...

Here are a few of the most notable quotables from the first two weeks of the Google ad tech antitrust trial in Virginia.

Contextual ad platform GumGum wants to help political ad buyers figure out which issues their campaigns should focus on.

Although open programmatic ad spend has only grown marginally since 2021, it should luckily lose less advertising market ...

VIA Rail and The Globe and Mail are combining their first-party data sets to create bespoke ad targeting audiences with data ...

First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that ...

As we lean on AI to enhance content efficiency, we may be creating more content in service of media algorithms, rather than ...