Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

This Navratri, Badshah Masala celebrated the festival's vibrant colours through an Instagram contest and influencer collaboration. Here's a case study on it.

As part of its World Heart Day celebrations, Aditya Birla Health Insurance (ABHI) has unveiled #LetsFaceIt, a month-long ...

By collaborating with 15,000 influencers across various tiers, Myntra FWD's campaign garnered over 60 million views. Here's a ...

Shrinking is evolving into more than what it initially appeared to offer. The show features lessons on vulnerability and ...

Jithin Sethumadhavan, Vice President of Strategy & New Initiatives at Qoruz, shares key strategies for brands aiming to make ...

Travel platforms share how they tailored marketing strategies to resonate with India’s festive travellers, focusing on themes like family reunions and stress relief.

Varad R says that Gen Z is a discerning audience that can easily spot traditional ads. He suggests that brands should rethink festive campaigns as engaging and shareable.

Zepto's festive campaign transformed the often-overlooked sweet, Soan Papdi, into a festive hero through humour and an ...

Ayushmann has also featured in two campaign videos for Birla Brainiacs. The advertisements will be launched across various ...

Experts discuss the factors behind the lack of big-budget blockbusters while shedding light on the re-release phenomenon and ...