When Ritchie Massey made a post on X on transfer deadline day promising free sausage sandwiches if West Bromwich Albion signed Adam Armstrong, he did not expect to be predicting the future. The Oldbury cafe owner's post went viral after the football club's own account reposted his one and added "get the fryer on".

West Brom completed the signing of little known Tammer Bany at the end of the January transfer window, a deal which has been heralded in Denmark

Celtic is set to lose out on a coveted striker in the transfer window to West Brom after the player from Randers was linked to the club last week.

Southampton striker Adam Armstrong completes his loan move to Championship side West Brom more than 14 hours after the transfer window closed.

Adam Armstrong has sealed a loan move to West Bromwich Albion for the rest of the season. Saints and the Baggies had to wait until Tuesday morning for the FA and EFL’s decision on whether the transfer would go through.

West Brom have confirmed that their last-gasp deadline day bid for a striker has succeeded. West Bromwich Albion have succeeded in their efforts to get a last-gasp deal for Southampton striker Adam Armstrong over the line,